Yupty helps users make better decisions while shopping. It is designed to make real world behaviors faster and easier.
Users simply snap a picture of an item while shopping and post it. Other users of the app give their opinion on items using thumbs up or thumbs down. They also have the ability to leave comments.
I was the design co-founder and worked with the CEO of Yupty to define and drive design strategy and deliver final designs. I collaborated with the CEO to decide on product requirements and prioritized features. I also conducted user research to gain insights to inform final designs.
- Create real time assistance for shoppers to decide on buying an item by polling other users.
- Create functionality for shoppers and pollers to leave comments on an item.
- Create Facebook sign-up flow.
- Create profile view with activity of user on Yupty.
I started by brainstorming and sketching with the co-founder in an iterative manner to prioritize a feature set for launch of a minimum viable product. I created wireframes and conducted user testing. Based on research findings, I delivered final designs.
Analyzed competitor feature set to review best practices for item feed view, polling mechanisms, and profile view - Snapette, Fashism, 60photos, ModCloth, Polyvore.
I went through several iterations for the item feed view and comments screen. The goal was to keep it simple and enable quick polling.
USER RESEARCH FINDINGS
- Users were more inclined to comment/vote on a post if it had more activity on it. This led to number of comments and the thumbs-up and thumbs down statistics being displayed on the image.
- All users felt comments were more important/valuable than number of thumbs-up and thumbs down.
- I tested different layout options for the item feed view - horizontal film strip scroll, one post at a time and the vertical scroll. Testing showed users preferred vertical scroll as it let them view all posts at a quick glance.