TaskRabbit allows connects you with safe and reliable help in your neighborhood. You can outsource your household errands and skilled tasks to trusted people in your community.
I led design and user testing to improve the bidding process on the site for tasks.
- Improve how Task Rabbits, especially if they are new, get a good sense of how to price offers.
- Improve the bidding process on the platform to increase tasks completed.
Analyzed e-commerce platforms for best practices on bidding/make an offer.
I started designing by brainstorming and sketching various options to display how to make an offer. I then created wireframes and narrowed down the design alternatives to user test with existing task rabbit users.
The in-app chat feature was one that we spent the most time iterating on as we needed to test users comfort with interacting with strangers who were interested in their item.
We also went through several iterations to create an optimal item listing screen, as it was important that the experience be quick and easy.
The ability to rate and review a user was an important feature we iterated rapidly on to create a simple feedback process, but one that built confidence and trust in the community.
USER RESEARCH FINDINGS
- We were unsure if users would select their neighborhood during sign-up due to privacy concerns, but learned that users were not hesistant to pick their neighborhood and completed sign-up successfully.
- Most users were comfortable with the idea of someone coming to their house to pick up an item. Some said they would meet at a neutral location.
- Due to privacy concerns we tested in-app chat as a feature that could be unlocked only once the person giving away the item gave permission. Testing proved this wasn't necessary. Both parties were fine with instant in-app chat if there was interest for an item.
- Users said the app was easy to use and the experience felt like 'Christmas' as they received items for free.