Neighborly gives users a quick and easy way to give away unneeded items. It is designed for trust, simple communication, and seamless transactions.
When using Neighborly users follow neighborhoods and people and instantly discover items that are available for free near them. In-app messaging allows users to quickly connect, ask questions, and coordinate pick up.
Posting an item involves simply snapping and adding a short description. Personal contact details stay private as people respond to your listing.
Neighborly can be found in the App store.
I was the design co-founder and worked with the CEO of Neighborly to define and drive design strategy and deliver final designs. I collaborated with the CEO to decide on product requirements and prioritized features. I also conducted user research to gain insights to inform final designs.
- Create a seamless experience for a simple posting and transaction flow.
- Enable in-app chat to ease the process of communication for pick-up and drop-off.
- Create profile with reviews and ratings that make it quick for the person requesting the item or giving away to determine if they want to engage in a transaction.
Analyzed competitor feature set to review best practices for chat, private messages, emails and the flow for listing items - Next Door, Craigslist, Facebook Groups.
Also reviewed airbnb, eBay, zillow for listing and transaction flows.
I started designing by brainstorming and sketching with the co-founder in an iterative manner to arrive at a thorough understanding of product functionality and then created user stories to dive deeper into the design process.
The in-app chat feature was one that we spent the most time iterating on as we needed to test users comfort with interacting with strangers who were interested in their item.
We also went through several iterations to create an optimal item listing screen, as it was important that the experience be quick and easy.
The ability to rate and review a user was an important feature we iterated rapidly on to create a simple feedback process, but one that built confidence and trust in the community.
USER RESEARCH FINDINGS
- We were unsure if users would select their neighborhood during sign-up due to privacy concerns, but learned that users were not hesistant to pick their neighborhood and completed sign-up successfully.
- Most users were comfortable with the idea of someone coming to their house to pick up an item. Some said they would meet at a neutral location.
- Due to privacy concerns we tested in-app chat as a feature that could be unlocked only once the person giving away the item gave permission. Testing proved this wasn't necessary. Both parties were fine with instant in-app chat if there was interest for an item.
- Users said the app was easy to use. One user said that it felt like Christmas as she received items for free.